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Use Social Listening to Understand Young People

YOUTH WORKER: Social Listener

Awarded to youth workers who use social listening tools like Google Trends and TikTok to identify what young people are talking about, caring about, or struggling with. This badge recognises your ability to translate digital insights into meaningful conversations, content, and activities in youth work settings.
Tasks
Task no.1
Evidence verified by: one activity organiser
Step1:
Use Google Trends (https://trends.google.com) to search keywords like "mental health", "study tips", "jobs", or "activism" in your country or region.
Step 2:
Use TikTok Trends or Hashtagify (https://hashtagify.me) to explore what’s trending among young people in your area.
Step 3:
Choose one trending topic and design a small-scale idea, discussion prompt, or event around it.
Step 4:
Share your idea and reflect on how these tools help you identify youth interests, needs, or gaps.
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Activity

Use Social Listening to Understand Young People
Awero not-for-profit organisation manages this platform and develops it together with leading educational organisations. The European Union's programme Erasmus+ granted co-funding for building the first version of this platform. Contact support@awero.org.
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Co-funded by the Erasmus+ programme of the European Union
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